Question 1
Advertisers use celebrities in advertisements because they think that people will follow the celebrities foot steps and buy the product that the celebrity is advertising. Sue Jozui thinks that people should boycott this kind of advertising and legislate rules and guidelines for advertisers but, I disagree. There is no need to boycott this kind of advertising because most Americans research products before buying them, and have no attention and interest towards what the media thinks.
People are dependent on a product's research than on which celebrity is representing it. "The audience is expected to transfer approval of the celebrity to approval of the product." I think that Jozui's argument is false because people usually depend on technology and apps to preform research and compare the products quality to their needs. Celebrities do make the product look good but people do not react on which celebrity is using which kind of hair products or body products because they obviously know it's just them pretending to like the product. For an example, when a person sees a commercial that is advertising a make-up brand and they see that Emma Stone the famous actress is supporting it, just because Emma Stone is attractive or that many people like her, does not mean people will go crazy to buy the product.
Most people don't pay attention to the media or have no interest in which celebrity is using which product. When someone watches television, usually they don't spend much time watching the commercials because they watch television to see their favorite shows that are airing.Some people have a DVR in which helps them fast forward throughout the commercials causing them not to pay attention or watch any commercials. "The kind of marketing is misleading and insults the intelligence of the audience." Jozui is conveying that Americans cannot think for themselves and that the celebrities of conquered our minds which causes us to buy unwanted products.
sue Jozui believes that advertisers are controlling Americans by using celebrities to support their product. Jozui thinks that the advertisers are manipulating the people by using the kind of advertising in which celebrities are included in. Jozui's argument is false because Americans research products before buying them, and have no attention and interest towards what the media thinks. Many people are smart individuals and do not rely on the celebrity supporting the product but the product itself.
Advertisers use celebrities in advertisements because they think that people will follow the celebrities foot steps and buy the product that the celebrity is advertising. Sue Jozui thinks that people should boycott this kind of advertising and legislate rules and guidelines for advertisers but, I disagree. There is no need to boycott this kind of advertising because most Americans research products before buying them, and have no attention and interest towards what the media thinks.
People are dependent on a product's research than on which celebrity is representing it. "The audience is expected to transfer approval of the celebrity to approval of the product." I think that Jozui's argument is false because people usually depend on technology and apps to preform research and compare the products quality to their needs. Celebrities do make the product look good but people do not react on which celebrity is using which kind of hair products or body products because they obviously know it's just them pretending to like the product. For an example, when a person sees a commercial that is advertising a make-up brand and they see that Emma Stone the famous actress is supporting it, just because Emma Stone is attractive or that many people like her, does not mean people will go crazy to buy the product.
Most people don't pay attention to the media or have no interest in which celebrity is using which product. When someone watches television, usually they don't spend much time watching the commercials because they watch television to see their favorite shows that are airing.Some people have a DVR in which helps them fast forward throughout the commercials causing them not to pay attention or watch any commercials. "The kind of marketing is misleading and insults the intelligence of the audience." Jozui is conveying that Americans cannot think for themselves and that the celebrities of conquered our minds which causes us to buy unwanted products.
sue Jozui believes that advertisers are controlling Americans by using celebrities to support their product. Jozui thinks that the advertisers are manipulating the people by using the kind of advertising in which celebrities are included in. Jozui's argument is false because Americans research products before buying them, and have no attention and interest towards what the media thinks. Many people are smart individuals and do not rely on the celebrity supporting the product but the product itself.
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